Mock Durex Campaign
I created a mock campaign to address the societal and environmental factors that contribute to the complex and personal barriers to sexual freedom.
The question that remained was:
How can Durex, as a brand that offers both sexual protection and pleasure, break down barriers?
I give you: Condom Sense
Using fruit to depict something raw but sensitive, the campaign uses a play on the known phrase, “Common Sense” instead calling it “Condom Sense”.
The campaign uses posters hung up in high volume areas to display typical Durex jokes to show safe sex as something that can be causually spoken of. The posters also include information on where to go to access a STD test near them.
